The Tartine et Boterham association has designed a window sticker that will be given out to the city’s most authentic boulangeries and pâtisseries. They will be included to a searchable online database.
A new label scheme will help people to identify the best artisan bakeries and pastry shops in Brussels.
The group says it is not easy for customers to distinguish between traditional bakeries and stores selling factory-made bread from far away in large batches.
Spokesman Géry Brusselmans said: “We identify artisanal outlets with the help of municipalities and local residents.” To be eligible, a shop does not need to bake its products on site, but 80% of produce must be made nearby.
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